BlackBrCol
Curriculum

Digital Marketing Courses & Training Programmes

Select from immersive tracks engineered to equip marketing professionals with modern strategy, analytics, and creative capabilities.

Team mapping strategic marketing plans
12 Weeks

Strategic Digital Leadership Programme

Develop executive-level marketing strategies that balance brand, performance, and customer experience. Gain confidence leading across channels and presenting insights to stakeholders.

  • Strategic roadmapping and prioritisation frameworks
  • Stakeholder alignment for cross-functional initiatives
  • Measurement models that capture both brand health and pipeline influence
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Marketers analyzing campaign performance
8 Weeks

Growth Acceleration Bootcamp

Drive customer acquisition and retention by integrating agile experimentation, paid media orchestration, and owned channel optimisation tailored to the Portuguese landscape.

  • Experimentation sprints and testing methodology
  • Performance dashboard implementation and storytelling
  • Lifecycle messaging and CRM automation techniques
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Professional building marketing analytics dashboards
6 Weeks

Marketing Analytics & Insight Lab

Translate marketing data into actionable insights. Build dashboards, evaluate attribution, and communicate performance with clarity to guide tactical and strategic decisions.

  • Unified measurement planning and governance
  • Attribution model evaluation and scenario testing
  • Data storytelling for executive meetings
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Faculty mentoring learner through analytics project
Mentored

Data Enablement Mentoring

Work 1:1 with BlackBrCol strategists to audit metrics, instrument new data sources, and embed analytics rituals across your marketing operations.

  • Customised analytics roadmap and governance plan
  • Hands-on support with reporting automation
  • Team capability coaching and adoption strategies
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Creative professionals planning content strategy
10 Weeks

Content Systems Studio

Build modular content engines that serve both brand building and commercial goals. Learn how to orchestrate storytelling across channels while maintaining efficiency.

  • Audience intelligence and narrative design
  • Content operations workflow optimisation
  • Creative effectiveness measurement
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Instructor guiding creative workshop
Live Sessions

Brand Storytelling Intensives

Participate in collaborative labs that refine brand messaging, campaign narratives, and visual storytelling with real-time faculty feedback.

  • Brand positioning refinement and storyboard exercises
  • Creative critique and iteration cycles
  • Production planning for agile marketing teams
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Custom engagements

Design a Bespoke Training Experience

Our advisory team will co-create a curriculum calibrated to your industry, team maturity, and transformation goals. Share your priorities so we can recommend the ideal configuration.