Mission
We equip marketing professionals across Portugal with the strategic insight and collaborative mindset needed to deliver meaningful customer experiences. Our programmes blend academic rigor, practitioner wisdom, and local market relevance.
Our story
Mission, Vision & Educational Approach
BlackBrCol was founded in Lisbon to empower marketing teams with the skills, confidence, and community required to thrive in a rapidly evolving landscape.
Vision
To become Portugal’s most trusted hub for marketing excellence, connecting passionate professionals with transformative education and a vibrant community of peers, mentors, and partners.
Values
- Evidence-led decisions: We ground every module in reliable data and proven practice.
- Collaborative growth: We build environments that foster learning through conversation and co-creation.
- Continuous innovation: We evolve our curriculum to anticipate shifts in consumer behaviour and technology.
Educational approach
Design Principles Behind Every BlackBrCol Programme
Strategic Orientation
Every learning pathway begins by mapping organisational goals, market context, and team capabilities, ensuring immediate relevance.
Collaborative Studios
Interactive studios, roundtables, and labs encourage peers to exchange ideas, test frameworks, and refine concepts together.
Real-World Application
Assignments mirror actual market scenarios, enabling participants to produce plans, dashboards, and assets ready for execution.
Faculty of Practitioners
Our facilitators are seasoned marketing leaders, performance analysts, and creative directors with proven track records in Portugal and abroad.
Faculty spotlight
Meet the Experts Guiding Your Learning Journey
Marta Ferreira
Former Chief Marketing Officer at a leading Iberian technology brand, Marta architected omnichannel programmes that accelerated cross-border growth. She leads our Strategic Digital Leadership track.
João Ribeiro
Marketing analytics consultant with expertise in data governance and dashboard automation. João guides participants through advanced attribution analysis and reporting excellence.
Sofia Martins
Creative director with a decade of experience shaping international storytelling campaigns. Sofia leads immersive labs on content systems and brand narrative design.
Impact Beyond the Classroom
Our alumni contribute to mentoring initiatives, participate in quarterly innovation councils, and collaborate with universities to elevate marketing education across Portugal.